About FishingLure.in

Fishing gear selected for Indian waters

FishingLure.in is a Kerala-based fishing tackle store operated by Shop Here Express. We specialise in lures, rods, reels, fishing lines, hooks, nets, traps, tools and accessories selected for Indian fishing conditions.

Our catalogue supports freshwater, river, backwater, shore and saltwater anglers—from first-time fishers to experienced anglers building specialised setups.

IZZAWA: our house brand

IZZAWA develops and selects fishing lures for Indian waters, including frog, shrimp and handmade lure options for species such as snakehead, barramundi and snapper.

Practical help before you order

Choosing the right tackle depends on the target fish, water, technique and budget. Our team can help you compare suitable options before ordering.

Ask an angler on WhatsApp or browse all fishing gear.